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Google Ads dashboard for the clinic showing clicks, click-through rate and conversions

Pacific Fertility Center Los Angeles

Google Ads for an IVF clinic

  • Healthcare
  • Paid media

The brand

Pacific Fertility Center Los Angeles is a fertility clinic. Its main service is IVF for intended parents.

Why

The clinic’s search ads needed to rank above nearby competitors without spending more.

How

  1. I reviewed search terms and cut the ones that brought the wrong clicks.
  2. I improved keywords and ads to raise Quality Scores, so ads ranked higher for less.

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