1Month 1: search 2Month 1: communities 3Retargeting audience 4Month 2: retargeting - Month 1: search
- Month 1: communities
- Retargeting audience
- Month 2: retargeting
1Goal: get on the radar first 2Search and Performance Max 3Native ads to ABM lists - Goal: get on the radar first
- Search and Performance Max
- Native ads to ABM lists
1Reddit and Quora 2G2 buyer intent 3Creative ideas to test - Reddit and Quora
- G2 buyer intent
- Creative ideas to test
1Visitors and HubSpot leads 290-day retargeting 3Becomes an MQL 4Answer the objections - Visitors and HubSpot leads
- 90-day retargeting
- Becomes an MQL
- Answer the objections
Sched
Full-funnel paid media plan
The brand
Sched helps event organizers build and share conference and festival schedules. It competes with tools like Whova, Eventbrite and Bizzabo.
Why
In a crowded market, Sched needed a plan that reached event organizers at every stage, from first look to sign-up.
How
- Month 1: Google search and Performance Max ads on high-intent keywords.
- Alongside it: native ads on LinkedIn and Facebook to ABM contact lists, ads in Reddit and Quora communities, and Gartner buyer-intent data.
- Month 2 on: retargeting people who visited, with case studies, testimonials and product proof.
Want something like this for your team?
Let’s talk
LinkedIn