Dilosan Ravindran smiling, in a black t-shirt
Dilosan walking a forest trail under a rock overhang
Dilosan standing on the rocks by the ocean
Dilosan sitting on a rock summit above a green valley at sunset

Hey, I’m Dilosan

Small team, many channels, and a board or boss who wants clear numbers. I’ve worked in that role myself. I’m a full-stack marketer who builds the plan, runs the channels and shows you what’s working.

I started in finance at KPMG. I learned to work with numbers and check my thinking. Then I studied psychology to learn why people act the way they do. Marketing lets me use both.

My first marketing job was at Surge Global, running paid campaigns for B2B and B2C clients. Today I’m Head of Marketing at Form Communities, a mental health nonprofit in Texas. I also consult for nonprofits and B2B software companies.

See my path

From finance to full-stack marketing

Finance taught me to trust data. Psychology taught me how people think and decide. Marketing lets me use both to help good work reach more people.

  1. 2023 – Now

    Form Communities · Main role

    Head of Marketing

    Jan 2023 – Present

    Now

    Form Communities is a nonprofit in San Antonio, Texas. It runs peer-led mental health programs across the state. They help people living with mental illness, substance use or housing insecurity. People find peer support, job training and community there. I lead marketing for Form and its programs: campaigns, websites and SEO, Google Ad Grants, fundraising and outreach.

    Programs I market

    • San Antonio Clubhouse
    • Connection Center San Antonio
    • Connection Center North Texas
    • Connection Center Rio Grande Valley
    • Peer Academy
    • Cadence by Form Communities
    • Grandstaff Manors
    • Divine Women
    • Clubhouse Texas
    • Houston Peer Success
    • Flourish

    Alongside it: consulting

    Kalungi logo

    Performance Marketing Specialist

    Jan 2023 – May 2026

    A marketing agency for B2B SaaS companies. I planned and ran paid campaigns for its clients. I sent each one clear reports on what their ads did.

    GenerosityX logo

    Performance Marketing Specialist

    May 2026 – Present

    A marketing agency that helps nonprofits raise money. I plan and run paid campaigns that help its clients reach new donors and supporters.

    Open now

    Your team

    I’m open to a full-time role or consulting. I can plan, run and report on your marketing.

    Let’s talk

    Clients from my consulting work

  2. 2021 – 2023

    Surge Global

    Performance Marketing Analyst

    Sep 2021 – Jan 2023

    Promoted from Performance Marketing Intern (Mar 2021)

    A boutique ad agency. I joined as an intern and was promoted to analyst. I ran search, social and display campaigns for B2B and B2C clients, such as Lake Nona, Avis and Konrad Psychiatry. I built buyer personas and tracked each campaign.

    • Lake Nona
    • Avis
    • Konrad Psychiatry
  3. Degree

    Coventry University

    BSc (Hons) Psychology

    I studied psychology to learn how people think and decide. Now I use it to help organizations reach the people they serve.

  4. 2018 – 2020

    KPMG

    International Tax Associate

    June 2018 – Oct 2020

    I worked in international tax. I learned to work with data and think through problems step by step. Over time, I cared more about how people think and decide. That pulled me to marketing.

My Principles

The ideas behind how I work.

  • Observe

    I watch how things work before I change them. Problems show their causes if you look closely. Patient study leads to better changes.

  • Understand

    I learn the whole system, even the parts outside marketing. I look for the patterns under each problem. I listen more than I talk.

  • Honesty

    I say what I don’t know. I change my mind when the facts change. A good idea can come from anyone.

  • Focus

    Details matter, but some matter more. I know when to be careful and when to move fast. I spend my time on the few things that matter most.

  • Be Empathetic

    I try to see each view before I share mine. Marketing should work for the people it reaches, especially those who need your services most.

  • Keep Learning

    I grow at the edge of what I know. I take on work that tests me. Hard lessons often teach the most.

Education & Professional Certifications.

In progress

CXL

Growth Marketing Minidegree

A growth marketing program. It covers experiments, data, conversion, channels and running a growth team.

  • Growth experiments
  • Data and analytics
  • Conversion
  • Channels
  • Growth program management
About the program

Completed

Coventry University

BSc (Hons) Psychology

My psychology degree shapes my marketing. I plan around how people think and decide.

Completed

Google Digital Garage

Fundamentals of digital marketing

Google Ads Display, Search, and Measurement Certification

Covers digital marketing basics and Google Ads for search, display and measurement.

Completed

LinkedIn Marketing Labs

LinkedIn Ads

  • Fundamentals
  • Marketing Strategy
  • Content and Creative Design

Covers LinkedIn ads, full-funnel plans, and paid and organic posts.

Completed

AdConversion

B2B paid media courses

  • B2B Advertising Course
  • Building a Paid Media Program Course
  • Scale Your B2B SaaS Advertising
  • B2B Google, LinkedIn and Reddit Ads 101 - 103

Covers B2B marketing: the industry, buyer psychology, funnels and go-to-market plans. The aim is ads that work and stay simple to run.

Completed

T2D3

T2D3 Certifications

Based on the book T2D3. It’s the playbook B2B software companies use to grow to $100 million in annual recurring revenue (ARR).

  • T2D3 Foundations certification badge
    Foundation

    Shows I know the core ideas behind T2D3.

  • T2D3 Practitioner 1 certification badge
    Practitioner 1

    Shows I can use the T2D3 playbook in real business cases.

Beyond Work

What fuels my curiosity

Food, travel, stories and good causes.

  • Waffle stack with fruit and ice cream at brunch
    Latte with latte art on a wooden table
    Bacon cheeseburger in a paper wrap
    A bowl of stir-fried flat noodles with chilli
    Chicken sizzler with mashed potato
    Strawberry cheesecake on a green plate
    A breakfast spread with eggs, sausages and iced coffee
    Hot chocolate topped with marshmallows and chocolate shavings
    Breakfast sandwiches and two coffees
    Baklava with a glass of Turkish tea
    Food

    Trying new cafés and dishes wherever I go.

  • A lake and green forest seen from a hilltop
    Sunset over a beach and pier
    Palm trees under a soft evening sky
    Stars over the treetops at night
    Travel

    Coastlines, viewpoints and quiet places.

  • Eastern Michigan University Volunteered to get their Facebook ads set up and running.
    Form Communities Joined as a volunteer to set up their Google Ad Grant. It grew into leading their marketing.
    Institute for Humane Education Helped them get more from their Google Ad Grant, free search ads for nonprofits.
    NAMI Helped with organic social media for the National Alliance on Mental Illness.
    MJF Charitable Foundation Volunteered my time with children with special needs.
    Volunteering

    Marketing help for causes I care about.

  • The Shawshank Redemption poster
    Lost poster
    Breaking Bad poster
    Better Call Saul poster
    Invincible poster
    Avatar: The Last Airbender poster
    The Legend of Vox Machina poster
    L.A. Confidential poster
    12 Angry Men poster
    Shows & films

    Stories I can watch more than once.

  • Deep Rock Galactic poster
    Tropico 4 poster
    GTA V poster
    Two Point Campus poster
    Assassin’s Creed Odyssey poster
    Games

    City builders, co-op missions and open worlds.

  • Born a Crime cover
    The 7 Habits of Highly Effective People cover
    Emotional Intelligence cover
    The 5 Types of Wealth cover
    Man’s Search for Meaning cover
    Full Catastrophe Living cover
    Leaders Eat Last cover
    Books

    Books about people, habits and how we decide.

Quotes I live by

  1. “Society grows great when old men plant trees whose shade they know they shall never sit in.”

    Greek proverb

  2. “You have a right to perform your prescribed duty, but you are not entitled to the fruits of actions.”

    Bhagavad Gita

  3. “If you’re a soldier, do not fight for my freedom. Fight for the freedom of the soldier fighting next to you. This will make the war more inspiring for you both.”

    Severance (TV series)

Let’s work together

Tell me about your mission and the people you want to reach. I’ll reply with next steps.

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