1Zippity share falling 2Shopmonkey ranking above 3Competitor on our name - Zippity share falling
- Shopmonkey ranking above
- Competitor on our name
1Excellent ad strength 2Search term in the headline 3The ad people see - Excellent ad strength
- Search term in the headline
- The ad people see
1Quality Score up to 10/10 2Strong click-through rates - Quality Score up to 10/10
- Strong click-through rates
196% men 2Mostly aged 25 to 44 - 96% men
- Mostly aged 25 to 44
1Search MQLs: 3 to 16 2Social leads: 7 to 19 - Search MQLs: 3 to 16
- Social leads: 7 to 19
Zippity
Google Ads and Facebook Ads
The brand
Zippity is B2B software that lets businesses offer onsite car services, like mobile detailing, with online booking.
Why
More competitors were advertising on Facebook, and some were bidding on the Zippity brand name in Google Ads. Zippity was being pushed down the results.
How
- I set the brand campaign to hold the top spot for searches on Zippity’s own name, and added a campaign for competitor names.
- I raised Quality Scores with tighter keywords, better ads and relevant landing pages, so ads ranked higher for less.
- On Facebook, I built lookalike audiences from website visitors and HubSpot contacts, and retargeted people who watched the video ads.
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