Dilosan – Transformative Marketing for Meaningful Missions

Dilosan.

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Dilosan Ravindran

Digital Strategist | Do Good Marketer 🩵

Areas of Expertise

Digital Strategy
Paid Media Ads
Analytics and Data

2024 Goals

Help 10 Non Profits

Learn More on LinkedIn Free Non Profit Digital Strategy

70 +

Successful Campaigns Executed

10 +

B2B and B2C Industry Experience

15 +

Happy Customers

20 +

Google Ad Accounts Managed

Hey, I’m Dilosan

I’m a full-stack marketer and an up-and-coming psychologist with an obsessive curiosity. I love using psychology in marketing, thinking critically, and getting my hands dirty.

Companies I work with make the world go round — they educate, advocate for social justice, create jobs, treat diseases, and drive humanitarian initiatives.

I’ve led go-to-markets for nonprofit programs and built the marketing, design, and development teams at Form Communities, where I currently lead program marketing.

My Expertise

Digital Strategy

Mastering the Digital Landscape to Avoid Digital Darwinism: Crafting impactful digital strategies is at the core of what I do. By integrating market research, and the latest digital trends, I develop comprehensive plans that ensure your brand thrives in the digital world. My strategies are tailored to maximize engagement and conversion, leveraging everything from SEO to content marketing to create meaningful online experiences.

Paid Media

Amplifying Impact through Paid Media: Specializing in paid media campaigns across platforms like Google Ads and Meta, I optimize advertising spending to increase visibility and engagement. My approach combines creative ad design with precise targeting and data analytics, ensuring each campaign delivers maximum ROI and connects directly with target audiences.

Web Development

Turning Data into Decisions: In today’s data-driven marketing landscape, I harness the power of analytics to drive decision-making and refine marketing strategies. Using tools like Google Analytics and Data Studio, I interpret complex data to uncover actionable insights that improve campaign performance and overall marketing effectiveness, helping organizations make informed, strategic decisions.

Recommendations

Amendra Anthony

Surge Global - Performance Marketing Specialist

It’s rare that you come across standout talent like Dilosan. I had the pleasure of working with Dilosan at Surge Global, collaborating on several project teams. He has unique expertise and deep understanding when it comes to Marketing Strategy, Paid Search, and Social Ads. Dilosan never refuses you when you ask him for help. He has a very strong work ethic and unparalleled analytical and problem solving skills. Dilosan would be an asset to any team

Sinclaire Dickinson

Institute for Humane Education - Communications Specialist

Dilosan volunteered his time to audit our nonprofit's Google ads campaign. He promptly put together a deck of recommendations and provided a full walk-through. He has a clear understanding of ad optimization that he delivered with positivity and patience.

Portfolio

All Categories Non Profit Web Design Non Profit Marketing

Connection Center Website

Multi-page website for Connection Center, designed to facilitate more accessible access to support.

Form Communities Website

Multi-page website for Form Communities, highlighting its varied programs for different audiences and its impactful mission.

PeerForce – Facebook Ads

Raise awareness about a career in peer support as a Mental Health Peer Specialist (MHPS) in San Antonio, Texas.

Skills

Marketing

• Go-To-Market Strategy
• Market Research
• Competitor Analysis
• ICP and User Persona Creation
• A/B Testing
• Branding Strategy

Ad Platforms

• Paid Search - Google Ads (Search, Display, and YouTube Ads), Gartner PPC Ads
• Paid Social - Meta (Facebook and Instagram Ads), LinkedIn Ads, Reddit Ads

Analytics and Data

• Google Analytics
• Google Tag Manager
• Heatmapping Tools - • Microsoft Clarity and Hotjar
• Hubspot CRM
• Google Data Studio

Crafting Connections: My Journey in Marketing

Bridging the gap between brands and consumers is more than just a job for me—it’s a calling, or as I like to say, “it’s not rocket science; it’s just psychology and lots of coffee!” My approach is built on understanding what ticks inside the minds of consumers—why they choose A over B, what keeps them up at night, and how they decide where to spend their hard-earned money.

In the nonprofit sector, it’s not about selling—it’s about connecting, engaging, and inspiring action. Utilizing comprehensive data analytics, I delve into the heart of what drives donor engagement and volunteer commitment. With these insights, I craft targeted campaigns that go beyond traditional marketing; they resonate deeply with your audience, enhancing your mission’s visibility and impact.

Whether it’s creating a website and optimizing it for SEO, designing flyers and brochures, or crafting targeted Facebook ads to promote a fundraising event, you’ve got it all covered under one roof. Leveraging tools like Google Ad Grants, I help nonprofits maximize this incredible free resource, significantly enhancing online visibility without tapping into limited budgets.

Let's Create Together

Connect on LinkedIn to see my in depth resume and discover how my expertise can contribute to your success.