# Pacific Fertility Center Los Angeles: Google Ads for an IVF clinic

Google Ads for Pacific Fertility Center Los Angeles: a top 3 ad rank, 65% lower cost per conversion and 17% of spend saved.

- Industry: Healthcare
- Services: Paid media
- My role: Ran Google Ads
- Audience: Intended parents in Los Angeles
- Tools used: Google Ads
- Case study page: https://dilosan.com/work/pfcla/

## The brand

Pacific Fertility Center Los Angeles is a fertility clinic. Its main service is IVF for intended parents.

## Why

The clinic’s search ads needed to rank above nearby competitors without spending more.

## How

1. I reviewed search terms and cut the ones that brought the wrong clicks.
2. I improved keywords and ads to raise Quality Scores, so ads ranked higher for less.

## What happened

- Top 3 ad rank among competitors
- 65% lower cost per conversion
- 17% of spend saved by cleaning up search terms

Work by Dilosan Ravindran. Contact: hey@dilosan.com