# PeerHubTX (formerly PeerForce): Facebook and Instagram lead ads for peer support careers

Facebook and Instagram lead ads for PeerHubTX (formerly PeerForce): 73 leads at $21.95 each for peer support careers in San Antonio.

- Industry: Nonprofit
- Services: Paid media
- My role: Ran Facebook and Instagram lead ads
- Audience: People in San Antonio exploring a peer support career
- Tools used: Meta Ads, HubSpot
- Website: https://centralizedtraining.com/peerhubtx/
- Case study page: https://dilosan.com/work/peerhubtx/

## The brand

PeerHubTX, formerly PeerForce, helps people in Texas become certified peer specialists. A peer has lived experience with mental health or substance use challenges and uses it to help others recover. PeerHubTX offers training, career guidance and job resources.

## Why

PeerForce won grant funding to raise awareness of peer support careers in San Antonio. It needed to reach people who might be a good fit and collect their details for follow-up.

## How

1. I split the audience into young adults aged 18 to 25, veterans and a general group, so each message fit the people who saw it.
2. I planned creatives in two styles: some speak to the reader’s goals, others show the facts about training.
3. I used a Facebook lead form, so people could share their details without leaving the app.

## Step by step

1. **Three audiences, three messages.** I split the audience into three groups: young adults aged 18 to 25, veterans and a general group. Each group saw a message written for it.
2. **Start with the reader.** The ad opens with what the reader may be feeling, like wanting a career with purpose. Then it shows what a peer support career offers.
3. **Clear away the doubts.** Cost and time stop many people from training. So the ads show the facts up front: remote training, flexible dates and scholarships.
4. **Leads without leaving Facebook.** A lead form inside Facebook collected contact details, so people could sign up in a few taps.

## What happened

- 73 leads from the lead form
- $21.95 average cost per lead
- 23,243 people reached, 74,780 impressions

## What I learned

- Showing scholarships and remote training up front answers the biggest doubts before anyone has to ask.
- Separate audiences make it easy to see which message each group responds to.

Work by Dilosan Ravindran. Contact: hey@dilosan.com